Tuesday, November 15, 2011

Commercials

2 comments:

  1. Purpose: Sell Insurance
    Audience: Car owners/those lookin to save $$$
    Subject: Progressive Insurance
    Ethos: Flashing of "Progressive" name and colors
    Pathos: Funny stuff, FLO for President
    Logos: switch to Progressive and save the $$$

    ReplyDelete
  2. Purpose: To sell insurance.
    Subject: Progressive Insurance.
    Audience: Car, boat, motorcycle, RV, and house owners.
    Ethos: Name Recognition.
    Pathos: Humor.
    Logos: Get insurance, and you're covered for your possessions.

    ReplyDelete