Purpose: Sell Insurance Audience: Car owners/those lookin to save $$$ Subject: Progressive Insurance Ethos: Flashing of "Progressive" name and colors Pathos: Funny stuff, FLO for President Logos: switch to Progressive and save the $$$
Purpose: To sell insurance. Subject: Progressive Insurance. Audience: Car, boat, motorcycle, RV, and house owners. Ethos: Name Recognition. Pathos: Humor. Logos: Get insurance, and you're covered for your possessions.
Purpose: Sell Insurance
ReplyDeleteAudience: Car owners/those lookin to save $$$
Subject: Progressive Insurance
Ethos: Flashing of "Progressive" name and colors
Pathos: Funny stuff, FLO for President
Logos: switch to Progressive and save the $$$
Purpose: To sell insurance.
ReplyDeleteSubject: Progressive Insurance.
Audience: Car, boat, motorcycle, RV, and house owners.
Ethos: Name Recognition.
Pathos: Humor.
Logos: Get insurance, and you're covered for your possessions.